Getting Business By Just Showing Up

There are tons of great ways to earn new business. You can try outdoor advertising, social media, referral incentives, networking groups… the list goes on. My favourite marketing tool is also one of the most basic: it's simply showing up.

If you tell a client or prospective client you'll be there at noon, be there at noon! Simple right? If a client calls your office during business hours, make sure someone is there to answer the phone.

And being out of the office doesn't mean you're off the hook. I'm often jumping from jobsite to jobsite, but my staff never hesitates to give out my cell phone number and I answer whenever it's responsible.

If I can't answer the phone, I will call you back as soon as possible, every time. This sounds simple, and it is. It's basic accountability to your clients, contractors and potential clients.

On the flipside, if you're trying to get a hold of a new contact, don't just send an email and walk away. Show you care, show you're serious, and pick up the phone. If they don't answer, set a reminder to call back. Earn your business through hard work and persistence.

The same goes for handling product or service issues: don't avoid your clients. Deal with the problem and communicate the solution. Hold yourself accountable and be there for your customers.

If this all sounds simple, that's because it is! Keep in touch with clients and prospects and great things will happen. If you don't answer your phone or return calls, someone else will and they'll get your business.

I can only guess how many times we've been the second or third call, but the first to pick up. It's simple: just show up.

Do you have an awesome business building tip you'd like to share? Give me a call at (204) 942-6035 or email jaret@tractusprojects.com and I'd love to talk shop!


Tags: contractor | winnipeg | qualified | bonded | guarantee | craftsmanship | #trusttractus

New Chairs Won’t Do: Why a Restaurant Reno is the Right Move

The good and bad news is that Winnipeggers are NOT shy with their opinions; if your restaurant needs a facelift, they'll tell you.

It might be a regular customer asking, "maybe it's time for new chairs?". Or maybe you see new customers walk through your doors, grimace and leave. Or maybe Mr. Health Inspector has been stopping by a little more than you'd like.

That being said, it's not always that clear or dire. For many restaurants, a timely renovation presents a number of fantastic opportunities.

Here are some great reasons to invest in a fresh new look and layout:

Image is Everything: The restaurant business is highly competitive and there's always something new and fresh popping up. A floor-to-ceiling renovation is the perfect way to draw in new clientele and make your lifers even more comfortable. They'll no longer need to say, "It doesn't look like much, but...".

New Tech and Trends: Maybe it's a new POS system or space for VLTs. Maybe it's a better duct system so your restaurant doesn't smell like grease. Maybe it's a smaller dining room with a new takeout counter because that's where most of your business comes from anyways. A great reno is more than a facelift, it should make you more efficient and boost your bottom line.

Greater Perceived Value: I recently spoke with one of our restaurant clients; since their renovation, they've seen an increase in sales, plus their servers have seen an increase in tips. When you improve your space, you'll increase the perceived value of your products which is good for everyone.

Cleanliness and Safety: If your dining rooms looks old and run down, people will expect the same of the kitchen… and usually they're right! A full reno will keep the rodents, bugs and health inspectors away.

Set Your Next Generation Up for Success: If you're running a family restaurant, please oh please fix it up before passing it along to the next generation. Taking over a restaurant is stressful enough without having to level it and start fresh.

Take Things to the Next Level: We moved in 2015 because we needed a different kind of space. We needed room for offices, a shop, compound, overhead doors and much more. And guess what: since then, our team has grown tremendously. When you give yourself the right space to expand, it's amazing what can happen.

These are just a few of the reasons why I look at renovations as investments, not costs. With so many food options out there, great food isn't enough. You need a great space too, built to maximize revenue and efficiency.

If you think you need more than new chairs, feel free to send me an email at jaret@tractusprojects.com or give me a call at (204) 942-6035 and I'd be happy to walk you through some of our latest restaurant projects.


Tags: winnipeg | qualified | guarantee | bonded | craftsmanship | #trusttractus | contractor